Design system · v1.0

Composed, patient, uncompromising when it counts.

Gaïndé is the Wolof word for lion. This system turns that idea into tokens, logos and components for gainde.agency and everything around it.

Warm paper grounds every page. Ink carries the text. Sand separates surfaces.

Gold draws rules, numerals, outlines and the mark. It is never a resting fill.

Cormorant Garamond at weight 300 for display, 400 for headings. Karla for everything else.

Square corners, 1px hairlines, no shadows. Motion stops at a 150 ms colour change.

We write with real players, clubs and figures. Short sentences. First person plural.

Each page earns one gold italic phrase. The rest stays upright and calm.

Two themes

Paper by day. Ink after dark.

Every token has a Paper and an Ink value. Use the toggle in the header to check any page in both.