Voice
Short sentences. Real names.
We write in the first person plural, in British English and sentence case. No emoji, no exclamation marks.
Principles
- First person plural: we, our, us.
- Short declarative sentences. One idea each.
- Real players, clubs and figures over adjectives.
- Places written as Dubai · Stockholm.
- Always Gaïndé with diacritics in text. The domain gainde.agency without.
- Capitals only through the eyebrow, nav and button styles.
Write this, not that
WriteAvoid
✓ We represent 42 players in eleven leagues.✕ We're the world's most exciting agency!
✓ Ibrahima Ndiaye signed a three-year deal with Al Wasl.✕ Our amazing client landed an incredible deal.
✓ Dubai · Stockholm✕ Dubai and Stockholm based
✓ Gaïndé Sports LLC · gainde.agency✕ Gainde Sports · gaïndé.agency